To that end, “communicating with Hispanic voters will be a key part” of Bloomberg’s effort, which will primarily focus on digital and TV ads, according to a press release issued on behalf of his Independence USA political committee.
Vote-by-mail ballots voters start going out in six days to overseas voters. For domestic voters in the United States, the ballots will start being mailed out Sept. 24. Biden plans to visit Florida on Tuesday, his first trip to the state since the coronavirus lockdowns began in March.
Florida also has an in-person early voting period that varies by county and begins as early as Oct. 19 and ends as late as Nov. 1, two days before Election Day.
As much as 75 percent of Florida’s vote could be cast before Election Day and, because of the way the state tabulates votes, it could be one of the first to report its results, although the state has a history of razor-thin election margins and recounts.
Bloomberg advisers hope that his cash will help tip the state in favor of Biden, all but killing Trump’s chances to win the Electoral College. Also, they say, the Florida money should help free up Democratic efforts in other states.
“Battleground states will decide this election,” said a Bloomberg press release, released after a Washington Post article that first reported the news on his behalf.
“Mike’s substantial investment in Florida will allow Democrats and the Biden campaign to invest heavily in other key states like Pennsylvania, which will be critical to a Democratic victory,” the press release said. “And, this will force Republicans and the Trump campaign to shift even more of their limited resources to Florida.”
Both sides are already spending big on TV in the race in Florida, where Trump, Biden and their allies have spent and reserved $319 million in ad time, according to the TV commercial tracking firm Advertising Analytics.